تصميم شعارات بدبي وأبوظبي

Our shared values are to be:

Consistent and proportionate

Reliable and ethical

Fair and respectful to all

Accessible and helpful

Intelligent and thorough, but also timely and proportionate

Open and accountable, acting with integrity and never being afraid to admit when we’re wrong

An excellent team, inspiring excellence in each other

Our external stakeholders will also find us:

Independent in administering the Advertising Codes

Evidence-based, targeted and consistent

Reflective of society, not a social engineer